Campaigns and concepts that are truly refreshing

Qantas’ new uniform

Miranda Kerr (love her!) recently launched Qantas’ new crew uniforms designed by Australian fashion designer, Martin Grant.

I reckon that while the new uniform design is great, it does not exactly align with their branding. Qantas could have done a brilliant job playing with their current corporate white and red.  While the new design does have hints of red in it, I still am not sold with the heavy use of the black.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

%d bloggers like this: