Campaigns and concepts that are truly refreshing

This Air New Zealand safety video is getting my attention

Air New Zealand, famous for its in-flight safety videos have done it again. In partnership with Sports Illustrated magazine they have released a new safety demonstration video titled Safety in Paradise.  It features four bikini-clad Sports Illustrated models Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes sunning themselves in a beautiful beach location. The video, shot in the Cook Islands, will be rolled out gradually across the airline’s network. It also marks the the 50th anniversary of the Florida-based magazine Sports Illustrated’s swimsuit edition.

As expected, the production has created a bit of controversy due to its ‘highly sexualised’ content. However, The Cook Island tourism board has come out in its support. Air New Zealand also came out in their defence stating that being shot on the idyllic Cook Islands made it “entirely appropriate” that the ladies wear bikinis.

I don’t know about you but I would definitely watch this safety video. Post your views on Twitter or Facebook using the hashtag #airnzsafetyvideo 

But for now, its time to sit back and watch this demonstration

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

%d bloggers like this: